SaaS Boss Podcast
Actionable advice for SaaS Founders
38 – SaaS Churn and Ways to Reduce Churn, with Anita Toth
On this episode of the SaaS Boss podcast I interview Anita Toth. We discuss everything you need to do to reduce your churn rate. Anita Toth is a churn consultant to growing B2B SaaS companies, helping them reduce churn, decrease acquisition costs, increase revenue, and grow customer loyalty by helping them make the customer experience …
37 – Self-Care for SaaS Founders and Preventing Burnout, with Gv Freeman
On this episode of the podcast I interview Gv Freeman about the importance of self-care for founders. Gv is a tech startup coach, fractional CMO, founder, internationally recognized speaker and author. He frequently consults with software and professional service companies to better align their marketing, sales, and product development processes. Show Notes How Gv started …
36 – Accounting and Finance Mistakes SaaS Founders Make, with Katie Bronnenkant
On this episode of SaaS Boss podcast I interview Katie Bronnenkant, consulting VP, Finance to startups. We discuss the major accounting and financing issues SaaS founders need to know about. Katie helps early stage (Seed/Series A) SaaS companies leverage their own financial data to grow their business and raise from VCs. Show Notes …
35 – Hiring Your First SaaS Sales Rep, with Kristie Jones
On this episode of the podcast I interview Kristie Jones about hiring your first sales rep. Kristie has more than 15 years of sales management experience in the SaaS industry. She is the principal at Sales Acceleration Group where she helps founders build, grow and scale their sales team by improving process strategy and people …
34 – Growing a SaaS Using Podcasts, with Tom Hunt
On this episode of the podcast I speak with Tom Hunt about growing a SaaS business via podcasting. Tom builds and grows software businesses. He is the co-founder of a podcast host called bCast and he is the creator of the Confessions of a B2B marketer podcast. He also writes amazing SaaS growth case studies …
33 – Affiliate Marketing as a Growth Channel for SaaS Companies, with Mark Thompson
On this episode of the SaaS Boss podcast I interview Mark Thompson about affiliate marketing. Mark Thompson is the co-founder of PayKickstart.com – a SaaS that is reinventing the modern-day shopping cart and affiliate management, helping thousands of businesses and Entrepreneurs sell more, maximize customer lifetime value and automate subscription commerce. Show Notes How Mark …
32 – 6 Data-Validated Tactics To Increase Qualified Lead Volume to Your SaaS, with Garrett Mehrguth
On this episode of the podcast I spoke with Garrett Mehrguth about the six data validated tactics to increase qualified lead volume to your SaaS. Garrett is the CEO and co-founder of Directive, a performance marketing agency for SaaS companies. He is also thought leader and a speaker. He shares six battle tested tactics across …
31 -SaaS Funding Options, with Shawn Flynn
On this episode of the podcast I interview Shawn Flynn about SaaS funding. Shawn regularly works with incubators, accelerators, angel groups, VC, local governments, and institutions to promote economic growth. He has helped several companies land and set-up operations in Silicon Valley as well as Silicon Valley companies set up offices, partnerships, and funding relationships …
30 – SEO Basics and Actionable Tips on How to Grow Traffic for SaaS Companies, with Geoff Atkinson
On this episode of the podcast I interview Geoff Atkinson about SEO basics and actionable tips. Geoff was previously the former VP of marketing and analytics at Overstock where he developed expertise in SEO. He is presently the founder and CEO of Huckabuy a software company that offers technical solutions for SEO How did …
29 – How to Interview – and Hire – Amazing Software Engineers, With Nicole Tibaldi
On this episode of the podcast I discuss with Nicole Tibaldi about how to interview and hire amazing software engineers. She is an engineer manager for the cloud team at Gatsby. She cares deeply about improving tech hiring, HR processes and bridging the gaps between product design and engineering. She is also an accomplished conference …
28 – Automation Ideas for SaaS Companies to Improve Productivity and Streamline Business Processes, with James Rose
Jimmy Rose is a Zapier expert and an automation trainer. He is the co-founder of ContentSnare a SaaS tool for digital agencies to get content from their clients. On this episode of the show we discuss new ways to get more done in less time and how to automate your business processes effectively. Show …
27 – Growing from Founder to CEO and Back to Founder, with Benjamin Dell
On this episode of the podcast I interview Benjamin Dell and we talk about how to build a profitable SaaS business and discovering the type of founder you are. Benjamin Dell is the founder and CEO at Missinglettr a UK-based marketing automation tool that helps users easily create social media campaigns for their blog posts. …

NATALIE LUNEVA
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